New NHL Advertising Campaign
Beginning tonight, Monday, October 29th, the NHL will launch a new advertising campaign featuring the new tagline, "Live Every Shift".According to NHL.com:
The first of the TV spots features NHL stars asking “Is This The Year?” that various milestones are reached. Ryan Miller of the Buffalo Sabresand Sidney Crosby of the Pittsburgh Penguins askif the Stanley Cup will land in their respective city. Phoenix Coyotes head coach Wayne Gretzky asks if this is the year “that someone scores 93” goals in one season, breaking his record of 92. Eric Staal of the Carolina Hurricanes asks if this is the year we “finally figure out who is dad’s favorite,” in reference to his hockey-playing brothers.The second spot promotes Shop.NHL.com and features the new Rbk EDGE jerseys as NHL stars make hockey-related pledges. In it, Alex Ovechkin of the Washington Capitals vows “to make one-timers happen, way more than once,” while Vincent Lecavalier of the Tampa Bay Lightning assures that his team “will scrap for every point on the schedule.” Finally, Sidney Crosbypromises to “play for the logo on the front, not the name on the back,” of his jersey.
You can view both spots by following the links below:
"I Pledge"
"Is this the year"
Labels: advertising, Live Every Shift, NHL, rink rat, therinkrat
posted by therinkrat @ 7:53 PM
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